In this competition-driven world, personal branding has become one of the most essential requirements.
What is Personal Branding?
Personal Branding refers to creating a brand with your name on both online and offline platforms. Personal Branding can help you generate a good amount of revenue and stand at the top of all the competition in the market. It will make you stand out in front of your competitors in terms of your skills, knowledge, personality, and your expertise.
Examples of Personal Branding
You must have heard the names of Prajakta Kohli, Kritika Khurana, and Bhuvan Bam. These are some influencers who have created their brand online and are now earning lakhs. They used their skills and did what they were best at Prajakta is best at creating videos and in acting, Kritika is known for her fashion sense, motivational talks, and inspiration. The hosts of the RealHit YouTube channel have also created a personal brand for themselves. They can now charge money for their services like marketing or promoting a product because they have a huge fan following now. People follow them and love them for their work and their podcasts on the YouTube channel.
Personal Branding Agencies
Nowadays, many personal branding agencies offer their services in this domain. They help in creating your brand for you on social media platforms in exchange for a fee. This kind of agency has been helpful for influencers and businessmen who don’t have the time to be consistent on social media to present thoughts on the professional front. In simple terms, we can say a personal branding agency will sell your products/services/skills for you to generate leads.
How to create a personal brand?
There are various platforms like YouTube, LinkedIn, Instagram, and Twitter through which you can create your brand. Making a personal brand is not one day’s task, rather it requires months of hard work, creativity, and consistency. Your brand should reflect your capabilities, skills, and your expertise in a certain domain. If you are creating your personal brand by yourselves, follow these steps:
- Start posting regularly on social media
- Engage your audience in your content
- Create content that describes you and your work
- Address the comments of the audience in your content so that they feel heard
These four simple steps will help you in making your personal brand loved by people and in no time, you will be able to generate revenue from it. Once you create your personal brand, it will remain with your for life and you will always have one fixed source of income.
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